diff --git a/cmd/api/main.go b/cmd/api/main.go
index c6c8d5d..4883e7a 100644
--- a/cmd/api/main.go
+++ b/cmd/api/main.go
@@ -19,6 +19,10 @@ import (
 	expiry "wx_service/internal/expiry"
 	lawyerhandler "wx_service/internal/lawyer/handler"
 	lawyerservice "wx_service/internal/lawyer/service"
+	marketinghandler "wx_service/internal/marketing/handler"
+	marketingmodel "wx_service/internal/marketing/model"
+	marketingrepo "wx_service/internal/marketing/repository"
+	marketingservice "wx_service/internal/marketing/service"
 	membershiphandler "wx_service/internal/membership/handler"
 	membershipmodel "wx_service/internal/membership/model"
 	membershipservice "wx_service/internal/membership/service"
@@ -65,6 +69,9 @@ func main() {
 		&smokemodel.SmokeAIAdviceUnlock{},
 		&smokemodel.SmokeAINextSmoke{},
 		&smokemodel.SmokeMotivationQuote{},
+		&marketingmodel.MarketingCategory{},
+		&marketingmodel.MarketingTemplate{},
+		&marketingmodel.MarketingDownload{},
 	); err != nil {
 		log.Fatalf("auto migrate failed: %v", err)
 	}
@@ -127,8 +134,18 @@ func main() {
 	}
 	expiryHandler := expiry.NewHandler(expiryService)
 
+	categoryRepo := marketingrepo.NewCategoryRepository(database.DB)
+	templateRepo := marketingrepo.NewTemplateRepository(database.DB)
+	downloadRepo := marketingrepo.NewDownloadRepository(database.DB)
+	categorySvc := marketingservice.NewCategoryService(categoryRepo)
+	templateSvc := marketingservice.NewTemplateService(templateRepo)
+	downloadSvc := marketingservice.NewDownloadService(downloadRepo, templateRepo)
+	marketingCategoryHandler := marketinghandler.NewCategoryHandler(categorySvc)
+	marketingTemplateHandler := marketinghandler.NewTemplateHandler(templateSvc)
+	marketingDownloadHandler := marketinghandler.NewDownloadHandler(downloadSvc)
+
 	// 6) 注册路由：把 URL 映射到 handler
-	routes.Register(router, database.DB, authHandler, videoHandler, smokeHandler, redeemCodeHandler, uploadHandler, oaOAuthHandler, sessionCache, lawyerHandler, expiryHandler)
+	routes.Register(router, database.DB, authHandler, videoHandler, smokeHandler, redeemCodeHandler, uploadHandler, oaOAuthHandler, sessionCache, lawyerHandler, expiryHandler, config.AppConfig.Admin.Token, marketingCategoryHandler, marketingTemplateHandler, marketingDownloadHandler)
 
 	// 7) 启动监听端口
 	addr := ":" + config.AppConfig.Server.Port
diff --git a/internal/marketing/handler/admin_middleware.go b/internal/marketing/handler/admin_middleware.go
new file mode 100644
index 0000000..cd08313
--- /dev/null
+++ b/internal/marketing/handler/admin_middleware.go
@@ -0,0 +1,26 @@
+package handler
+
+import (
+	"net/http"
+
+	"github.com/gin-gonic/gin"
+
+	"wx_service/internal/model"
+)
+
+func AdminTokenMiddleware(adminToken string) gin.HandlerFunc {
+	return func(c *gin.Context) {
+		if adminToken == "" {
+			c.AbortWithStatusJSON(http.StatusServiceUnavailable, model.Error(http.StatusServiceUnavailable, "未配置管理员口令"))
+			return
+		}
+
+		token := c.GetHeader("X-Admin-Token")
+		if token == "" || token != adminToken {
+			c.AbortWithStatusJSON(http.StatusUnauthorized, model.Error(http.StatusUnauthorized, "无权限"))
+			return
+		}
+
+		c.Next()
+	}
+}
diff --git a/internal/marketing/handler/category_handler.go b/internal/marketing/handler/category_handler.go
new file mode 100644
index 0000000..1f31784
--- /dev/null
+++ b/internal/marketing/handler/category_handler.go
@@ -0,0 +1,119 @@
+package handler
+
+import (
+	"net/http"
+	"strconv"
+
+	"github.com/gin-gonic/gin"
+
+	"wx_service/internal/marketing/service"
+	"wx_service/internal/model"
+)
+
+type CategoryHandler struct {
+	svc *service.CategoryService
+}
+
+func NewCategoryHandler(svc *service.CategoryService) *CategoryHandler {
+	return &CategoryHandler{svc: svc}
+}
+
+// ListEnabled returns enabled categories for mini-program users.
+func (h *CategoryHandler) ListEnabled(c *gin.Context) {
+	categories, err := h.svc.List(true)
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(categories))
+}
+
+// AdminList returns all categories (including disabled) for admin.
+func (h *CategoryHandler) AdminList(c *gin.Context) {
+	categories, err := h.svc.List(false)
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(categories))
+}
+
+func (h *CategoryHandler) AdminCreate(c *gin.Context) {
+	var req service.CategoryRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	cat, err := h.svc.Create(req)
+	if err != nil {
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(cat))
+}
+
+func (h *CategoryHandler) AdminUpdate(c *gin.Context) {
+	id, ok := parseID(c)
+	if !ok {
+		return
+	}
+
+	var req service.CategoryRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	cat, err := h.svc.Update(id, req)
+	if err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "分类不存在"))
+			return
+		}
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(cat))
+}
+
+func (h *CategoryHandler) AdminDelete(c *gin.Context) {
+	id, ok := parseID(c)
+	if !ok {
+		return
+	}
+
+	if err := h.svc.Delete(id); err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "分类不存在"))
+			return
+		}
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(nil))
+}
+
+func parseID(c *gin.Context) (uint, bool) {
+	id, err := strconv.Atoi(c.Param("id"))
+	if err != nil || id <= 0 {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "id 参数错误"))
+		return 0, false
+	}
+	return uint(id), true
+}
diff --git a/internal/marketing/handler/download_handler.go b/internal/marketing/handler/download_handler.go
new file mode 100644
index 0000000..410ef95
--- /dev/null
+++ b/internal/marketing/handler/download_handler.go
@@ -0,0 +1,87 @@
+package handler
+
+import (
+	"net/http"
+
+	"github.com/gin-gonic/gin"
+
+	"wx_service/internal/marketing/service"
+	"wx_service/internal/middleware"
+	"wx_service/internal/model"
+)
+
+type DownloadHandler struct {
+	svc *service.DownloadService
+}
+
+func NewDownloadHandler(svc *service.DownloadService) *DownloadHandler {
+	return &DownloadHandler{svc: svc}
+}
+
+func (h *DownloadHandler) Create(c *gin.Context) {
+	user := middleware.MustCurrentUser(c)
+
+	var req service.CreateDownloadRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	dl, err := h.svc.Create(user.ID, req)
+	if err != nil {
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(dl))
+}
+
+type adCallbackRequest struct {
+	DownloadID uint `json:"download_id" binding:"required"`
+}
+
+func (h *DownloadHandler) AdCallback(c *gin.Context) {
+	var req adCallbackRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	if err := h.svc.MarkAdCompleted(req.DownloadID); err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "记录不存在"))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(nil))
+}
+
+func (h *DownloadHandler) ListByUser(c *gin.Context) {
+	user := middleware.MustCurrentUser(c)
+	page := parseIntQuery(c, "page", 1)
+	pageSize := parseIntQuery(c, "page_size", 20)
+
+	resp, err := h.svc.ListByUser(user.ID, page, pageSize)
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(resp))
+}
+
+func (h *DownloadHandler) AdminStats(c *gin.Context) {
+	stats, err := h.svc.GetStats()
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(stats))
+}
diff --git a/internal/marketing/handler/template_handler.go b/internal/marketing/handler/template_handler.go
new file mode 100644
index 0000000..018216f
--- /dev/null
+++ b/internal/marketing/handler/template_handler.go
@@ -0,0 +1,168 @@
+package handler
+
+import (
+	"net/http"
+	"strconv"
+
+	"github.com/gin-gonic/gin"
+
+	"wx_service/internal/marketing/repository"
+	"wx_service/internal/marketing/service"
+	"wx_service/internal/model"
+)
+
+type TemplateHandler struct {
+	svc *service.TemplateService
+}
+
+func NewTemplateHandler(svc *service.TemplateService) *TemplateHandler {
+	return &TemplateHandler{svc: svc}
+}
+
+// ListEnabled returns enabled templates for mini-program users.
+func (h *TemplateHandler) ListEnabled(c *gin.Context) {
+	categoryID := parseUintQuery(c, "category_id", 0)
+	page := parseIntQuery(c, "page", 1)
+	pageSize := parseIntQuery(c, "page_size", 20)
+
+	resp, err := h.svc.List(repository.TemplateListParams{
+		CategoryID:  categoryID,
+		OnlyEnabled: true,
+		Page:        page,
+		PageSize:    pageSize,
+	})
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(resp))
+}
+
+// GetDetail returns a single template by ID.
+func (h *TemplateHandler) GetDetail(c *gin.Context) {
+	id, ok := parseID(c)
+	if !ok {
+		return
+	}
+
+	tpl, err := h.svc.GetByID(id)
+	if err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "模板不存在"))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(tpl))
+}
+
+// AdminList returns all templates for admin.
+func (h *TemplateHandler) AdminList(c *gin.Context) {
+	categoryID := parseUintQuery(c, "category_id", 0)
+	page := parseIntQuery(c, "page", 1)
+	pageSize := parseIntQuery(c, "page_size", 20)
+
+	resp, err := h.svc.List(repository.TemplateListParams{
+		CategoryID:  categoryID,
+		OnlyEnabled: false,
+		Page:        page,
+		PageSize:    pageSize,
+	})
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+	c.JSON(http.StatusOK, model.Success(resp))
+}
+
+func (h *TemplateHandler) AdminCreate(c *gin.Context) {
+	var req service.TemplateRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	tpl, err := h.svc.Create(req)
+	if err != nil {
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(tpl))
+}
+
+func (h *TemplateHandler) AdminUpdate(c *gin.Context) {
+	id, ok := parseID(c)
+	if !ok {
+		return
+	}
+
+	var req service.TemplateRequest
+	if err := c.ShouldBindJSON(&req); err != nil {
+		c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, "请求参数错误"))
+		return
+	}
+
+	tpl, err := h.svc.Update(id, req)
+	if err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "模板不存在"))
+			return
+		}
+		if service.IsBadRequestError(err) {
+			c.JSON(http.StatusBadRequest, model.Error(http.StatusBadRequest, err.Error()))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(tpl))
+}
+
+func (h *TemplateHandler) AdminDelete(c *gin.Context) {
+	id, ok := parseID(c)
+	if !ok {
+		return
+	}
+
+	if err := h.svc.Delete(id); err != nil {
+		if service.IsNotFoundError(err) {
+			c.JSON(http.StatusNotFound, model.Error(http.StatusNotFound, "模板不存在"))
+			return
+		}
+		c.JSON(http.StatusInternalServerError, model.Error(http.StatusInternalServerError, "服务器错误"))
+		return
+	}
+
+	c.JSON(http.StatusOK, model.Success(nil))
+}
+
+func parseIntQuery(c *gin.Context, key string, defaultValue int) int {
+	v := c.Query(key)
+	if v == "" {
+		return defaultValue
+	}
+	parsed, err := strconv.Atoi(v)
+	if err != nil {
+		return defaultValue
+	}
+	return parsed
+}
+
+func parseUintQuery(c *gin.Context, key string, defaultValue uint) uint {
+	v := c.Query(key)
+	if v == "" {
+		return defaultValue
+	}
+	parsed, err := strconv.ParseUint(v, 10, 64)
+	if err != nil {
+		return defaultValue
+	}
+	return uint(parsed)
+}
diff --git a/internal/marketing/model/category.go b/internal/marketing/model/category.go
new file mode 100644
index 0000000..ef15f16
--- /dev/null
+++ b/internal/marketing/model/category.go
@@ -0,0 +1,17 @@
+package model
+
+import "time"
+
+type MarketingCategory struct {
+	ID        uint      `json:"id" gorm:"primaryKey;comment:主键ID"`
+	Name      string    `json:"name" gorm:"size:50;not null;comment:分类名称"`
+	SortOrder int       `json:"sort_order" gorm:"default:0;comment:排序权重(越大越靠前)"`
+	Icon      string    `json:"icon" gorm:"size:500;comment:图标URL"`
+	Status    int       `json:"status" gorm:"default:1;index;comment:状态(1=启用,0=禁用)"`
+	CreatedAt time.Time `json:"created_at" gorm:"comment:创建时间"`
+	UpdatedAt time.Time `json:"updated_at" gorm:"comment:更新时间"`
+}
+
+func (MarketingCategory) TableName() string {
+	return "marketing_categories"
+}
diff --git a/internal/marketing/model/download.go b/internal/marketing/model/download.go
new file mode 100644
index 0000000..24c8e2c
--- /dev/null
+++ b/internal/marketing/model/download.go
@@ -0,0 +1,22 @@
+package model
+
+import "time"
+
+type MarketingDownload struct {
+	ID          uint      `json:"id" gorm:"primaryKey;comment:主键ID"`
+	UserID      uint      `json:"user_id" gorm:"not null;index;comment:用户ID"`
+	TemplateID  uint      `json:"template_id" gorm:"not null;index;comment:模板ID"`
+	LogoURL     string    `json:"logo_url" gorm:"size:500;comment:用户Logo地址"`
+	LogoX       float64   `json:"logo_x" gorm:"comment:Logo X坐标(相对比例)"`
+	LogoY       float64   `json:"logo_y" gorm:"comment:Logo Y坐标(相对比例)"`
+	LogoW       float64   `json:"logo_w" gorm:"comment:Logo 宽度(相对比例)"`
+	LogoH       float64   `json:"logo_h" gorm:"comment:Logo 高度(相对比例)"`
+	AdCompleted bool      `json:"ad_completed" gorm:"default:false;comment:是否已观看广告"`
+	CreatedAt   time.Time `json:"created_at" gorm:"comment:创建时间"`
+
+	Template *MarketingTemplate `json:"template,omitempty" gorm:"foreignKey:TemplateID"`
+}
+
+func (MarketingDownload) TableName() string {
+	return "marketing_user_downloads"
+}
diff --git a/internal/marketing/model/template.go b/internal/marketing/model/template.go
new file mode 100644
index 0000000..53f8e28
--- /dev/null
+++ b/internal/marketing/model/template.go
@@ -0,0 +1,24 @@
+package model
+
+import "time"
+
+type MarketingTemplate struct {
+	ID            uint      `json:"id" gorm:"primaryKey;comment:主键ID"`
+	CategoryID    uint      `json:"category_id" gorm:"not null;index;comment:所属分类ID"`
+	Title         string    `json:"title" gorm:"size:100;not null;comment:模板名称"`
+	ImageURL      string    `json:"image_url" gorm:"size:500;not null;comment:模板图片URL"`
+	ThumbnailURL  string    `json:"thumbnail_url" gorm:"size:500;comment:缩略图URL"`
+	Width         int       `json:"width" gorm:"default:0;comment:图片宽度px"`
+	Height        int       `json:"height" gorm:"default:0;comment:图片高度px"`
+	SortOrder     int       `json:"sort_order" gorm:"default:0;comment:排序权重(越大越靠前)"`
+	Status        int       `json:"status" gorm:"default:1;index;comment:状态(1=启用,0=禁用)"`
+	DownloadCount int       `json:"download_count" gorm:"default:0;comment:下载次数"`
+	CreatedAt     time.Time `json:"created_at" gorm:"comment:创建时间"`
+	UpdatedAt     time.Time `json:"updated_at" gorm:"comment:更新时间"`
+
+	Category *MarketingCategory `json:"category,omitempty" gorm:"foreignKey:CategoryID"`
+}
+
+func (MarketingTemplate) TableName() string {
+	return "marketing_templates"
+}
diff --git a/internal/marketing/repository/category_repo.go b/internal/marketing/repository/category_repo.go
new file mode 100644
index 0000000..3e56ec5
--- /dev/null
+++ b/internal/marketing/repository/category_repo.go
@@ -0,0 +1,90 @@
+package repository
+
+import (
+	"errors"
+	"fmt"
+
+	"gorm.io/gorm"
+
+	"wx_service/internal/marketing/model"
+)
+
+var ErrCategoryNotFound = errors.New("marketing category not found")
+
+type CategoryRepository struct {
+	db *gorm.DB
+}
+
+func NewCategoryRepository(db *gorm.DB) *CategoryRepository {
+	return &CategoryRepository{db: db}
+}
+
+func (r *CategoryRepository) Create(cat *model.MarketingCategory) error {
+	if err := r.db.Create(cat).Error; err != nil {
+		return fmt.Errorf("create marketing category: %w", err)
+	}
+	return nil
+}
+
+func (r *CategoryRepository) Update(cat *model.MarketingCategory) error {
+	tx := r.db.Model(cat).Updates(map[string]interface{}{
+		"name":       cat.Name,
+		"sort_order": cat.SortOrder,
+		"icon":       cat.Icon,
+		"status":     cat.Status,
+	})
+	if tx.Error != nil {
+		return fmt.Errorf("update marketing category: %w", tx.Error)
+	}
+	if tx.RowsAffected == 0 {
+		return ErrCategoryNotFound
+	}
+	return nil
+}
+
+func (r *CategoryRepository) Delete(id uint) error {
+	tx := r.db.Delete(&model.MarketingCategory{}, id)
+	if tx.Error != nil {
+		return fmt.Errorf("delete marketing category: %w", tx.Error)
+	}
+	if tx.RowsAffected == 0 {
+		return ErrCategoryNotFound
+	}
+	return nil
+}
+
+func (r *CategoryRepository) FindByID(id uint) (*model.MarketingCategory, error) {
+	var cat model.MarketingCategory
+	err := r.db.First(&cat, id).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			return nil, ErrCategoryNotFound
+		}
+		return nil, fmt.Errorf("find marketing category: %w", err)
+	}
+	return &cat, nil
+}
+
+// FindAll returns all categories. If onlyEnabled is true, only status=1 records are returned.
+func (r *CategoryRepository) FindAll(onlyEnabled bool) ([]model.MarketingCategory, error) {
+	query := r.db.Model(&model.MarketingCategory{})
+	if onlyEnabled {
+		query = query.Where("status = ?", 1)
+	}
+	query = query.Order("sort_order DESC, id ASC")
+
+	var categories []model.MarketingCategory
+	if err := query.Find(&categories).Error; err != nil {
+		return nil, fmt.Errorf("list marketing categories: %w", err)
+	}
+	return categories, nil
+}
+
+func (r *CategoryRepository) HasTemplates(categoryID uint) (bool, error) {
+	var count int64
+	err := r.db.Model(&model.MarketingTemplate{}).Where("category_id = ?", categoryID).Count(&count).Error
+	if err != nil {
+		return false, fmt.Errorf("count templates by category: %w", err)
+	}
+	return count > 0, nil
+}
diff --git a/internal/marketing/repository/download_repo.go b/internal/marketing/repository/download_repo.go
new file mode 100644
index 0000000..62857b4
--- /dev/null
+++ b/internal/marketing/repository/download_repo.go
@@ -0,0 +1,98 @@
+package repository
+
+import (
+	"errors"
+	"fmt"
+
+	"gorm.io/gorm"
+
+	"wx_service/internal/marketing/model"
+)
+
+var ErrDownloadNotFound = errors.New("marketing download not found")
+
+type DownloadRepository struct {
+	db *gorm.DB
+}
+
+func NewDownloadRepository(db *gorm.DB) *DownloadRepository {
+	return &DownloadRepository{db: db}
+}
+
+func (r *DownloadRepository) Create(dl *model.MarketingDownload) error {
+	if err := r.db.Create(dl).Error; err != nil {
+		return fmt.Errorf("create marketing download: %w", err)
+	}
+	return nil
+}
+
+func (r *DownloadRepository) FindByID(id uint) (*model.MarketingDownload, error) {
+	var dl model.MarketingDownload
+	err := r.db.First(&dl, id).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			return nil, ErrDownloadNotFound
+		}
+		return nil, fmt.Errorf("find marketing download: %w", err)
+	}
+	return &dl, nil
+}
+
+func (r *DownloadRepository) MarkAdCompleted(id uint) error {
+	tx := r.db.Model(&model.MarketingDownload{}).Where("id = ?", id).Update("ad_completed", true)
+	if tx.Error != nil {
+		return fmt.Errorf("mark ad completed: %w", tx.Error)
+	}
+	if tx.RowsAffected == 0 {
+		return ErrDownloadNotFound
+	}
+	return nil
+}
+
+func (r *DownloadRepository) FindByUser(userID uint, page, pageSize int) ([]model.MarketingDownload, int64, error) {
+	if page <= 0 {
+		page = 1
+	}
+	if pageSize <= 0 {
+		pageSize = 20
+	}
+	if pageSize > 100 {
+		pageSize = 100
+	}
+
+	query := r.db.Model(&model.MarketingDownload{}).Where("user_id = ?", userID)
+
+	var total int64
+	if err := query.Count(&total).Error; err != nil {
+		return nil, 0, fmt.Errorf("count marketing downloads: %w", err)
+	}
+
+	var downloads []model.MarketingDownload
+	offset := (page - 1) * pageSize
+	if err := query.Preload("Template").Order("id DESC").Offset(offset).Limit(pageSize).Find(&downloads).Error; err != nil {
+		return nil, 0, fmt.Errorf("list marketing downloads: %w", err)
+	}
+
+	return downloads, total, nil
+}
+
+type DownloadStats struct {
+	TotalDownloads int64
+	TodayDownloads int64
+}
+
+func (r *DownloadRepository) GetStats() (*DownloadStats, error) {
+	var total int64
+	if err := r.db.Model(&model.MarketingDownload{}).Count(&total).Error; err != nil {
+		return nil, fmt.Errorf("count total downloads: %w", err)
+	}
+
+	var today int64
+	if err := r.db.Model(&model.MarketingDownload{}).
+		Where("DATE(created_at) = CURDATE()").
+		Count(&today).Error; err != nil {
+		return nil, fmt.Errorf("count today downloads: %w", err)
+	}
+
+	return &DownloadStats{TotalDownloads: total, TodayDownloads: today}, nil
+}
diff --git a/internal/marketing/repository/template_repo.go b/internal/marketing/repository/template_repo.go
new file mode 100644
index 0000000..8369210
--- /dev/null
+++ b/internal/marketing/repository/template_repo.go
@@ -0,0 +1,120 @@
+package repository
+
+import (
+	"errors"
+	"fmt"
+
+	"gorm.io/gorm"
+
+	"wx_service/internal/marketing/model"
+)
+
+var ErrTemplateNotFound = errors.New("marketing template not found")
+
+type TemplateRepository struct {
+	db *gorm.DB
+}
+
+func NewTemplateRepository(db *gorm.DB) *TemplateRepository {
+	return &TemplateRepository{db: db}
+}
+
+func (r *TemplateRepository) Create(tpl *model.MarketingTemplate) error {
+	if err := r.db.Create(tpl).Error; err != nil {
+		return fmt.Errorf("create marketing template: %w", err)
+	}
+	return nil
+}
+
+func (r *TemplateRepository) Update(tpl *model.MarketingTemplate) error {
+	tx := r.db.Model(tpl).Updates(map[string]interface{}{
+		"category_id":   tpl.CategoryID,
+		"title":         tpl.Title,
+		"image_url":     tpl.ImageURL,
+		"thumbnail_url": tpl.ThumbnailURL,
+		"width":         tpl.Width,
+		"height":        tpl.Height,
+		"sort_order":    tpl.SortOrder,
+		"status":        tpl.Status,
+	})
+	if tx.Error != nil {
+		return fmt.Errorf("update marketing template: %w", tx.Error)
+	}
+	if tx.RowsAffected == 0 {
+		return ErrTemplateNotFound
+	}
+	return nil
+}
+
+func (r *TemplateRepository) Delete(id uint) error {
+	tx := r.db.Delete(&model.MarketingTemplate{}, id)
+	if tx.Error != nil {
+		return fmt.Errorf("delete marketing template: %w", tx.Error)
+	}
+	if tx.RowsAffected == 0 {
+		return ErrTemplateNotFound
+	}
+	return nil
+}
+
+func (r *TemplateRepository) FindByID(id uint) (*model.MarketingTemplate, error) {
+	var tpl model.MarketingTemplate
+	err := r.db.Preload("Category").First(&tpl, id).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			return nil, ErrTemplateNotFound
+		}
+		return nil, fmt.Errorf("find marketing template: %w", err)
+	}
+	return &tpl, nil
+}
+
+type TemplateListParams struct {
+	CategoryID uint
+	OnlyEnabled bool
+	Page       int
+	PageSize   int
+}
+
+func (r *TemplateRepository) FindList(params TemplateListParams) ([]model.MarketingTemplate, int64, error) {
+	if params.Page <= 0 {
+		params.Page = 1
+	}
+	if params.PageSize <= 0 {
+		params.PageSize = 20
+	}
+	if params.PageSize > 100 {
+		params.PageSize = 100
+	}
+
+	query := r.db.Model(&model.MarketingTemplate{})
+	if params.CategoryID > 0 {
+		query = query.Where("category_id = ?", params.CategoryID)
+	}
+	if params.OnlyEnabled {
+		query = query.Where("status = ?", 1)
+	}
+	query = query.Order("sort_order DESC, id DESC")
+
+	var total int64
+	if err := query.Count(&total).Error; err != nil {
+		return nil, 0, fmt.Errorf("count marketing templates: %w", err)
+	}
+
+	var templates []model.MarketingTemplate
+	offset := (params.Page - 1) * params.PageSize
+	if err := query.Preload("Category").Offset(offset).Limit(params.PageSize).Find(&templates).Error; err != nil {
+		return nil, 0, fmt.Errorf("list marketing templates: %w", err)
+	}
+
+	return templates, total, nil
+}
+
+func (r *TemplateRepository) IncrementDownloadCount(id uint) error {
+	tx := r.db.Model(&model.MarketingTemplate{}).Where("id = ?", id).
+		UpdateColumn("download_count", gorm.Expr("download_count + 1"))
+	if tx.Error != nil {
+		return fmt.Errorf("increment download count: %w", tx.Error)
+	}
+	return nil
+}
diff --git a/internal/marketing/service/category_service.go b/internal/marketing/service/category_service.go
new file mode 100644
index 0000000..5a0a126
--- /dev/null
+++ b/internal/marketing/service/category_service.go
@@ -0,0 +1,106 @@
+package service
+
+import (
+	"errors"
+	"strings"
+
+	"wx_service/internal/marketing/model"
+	"wx_service/internal/marketing/repository"
+)
+
+var (
+	ErrCategoryNameRequired = errors.New("分类名称不能为空")
+	ErrCategoryNameTooLong  = errors.New("分类名称不能超过50个字符")
+	ErrCategoryHasTemplates = errors.New("该分类下还有模板，无法删除")
+)
+
+type CategoryService struct {
+	repo *repository.CategoryRepository
+}
+
+func NewCategoryService(repo *repository.CategoryRepository) *CategoryService {
+	return &CategoryService{repo: repo}
+}
+
+type CategoryRequest struct {
+	Name      string `json:"name"`
+	SortOrder int    `json:"sort_order"`
+	Icon      string `json:"icon"`
+	Status    *int   `json:"status"`
+}
+
+func (s *CategoryService) Create(req CategoryRequest) (*model.MarketingCategory, error) {
+	if err := validateCategoryRequest(req); err != nil {
+		return nil, err
+	}
+
+	status := 1
+	if req.Status != nil {
+		status = *req.Status
+	}
+
+	cat := &model.MarketingCategory{
+		Name:      strings.TrimSpace(req.Name),
+		SortOrder: req.SortOrder,
+		Icon:      strings.TrimSpace(req.Icon),
+		Status:    status,
+	}
+
+	if err := s.repo.Create(cat); err != nil {
+		return nil, err
+	}
+	return cat, nil
+}
+
+func (s *CategoryService) Update(id uint, req CategoryRequest) (*model.MarketingCategory, error) {
+	if err := validateCategoryRequest(req); err != nil {
+		return nil, err
+	}
+
+	cat, err := s.repo.FindByID(id)
+	if err != nil {
+		return nil, err
+	}
+
+	cat.Name = strings.TrimSpace(req.Name)
+	cat.SortOrder = req.SortOrder
+	cat.Icon = strings.TrimSpace(req.Icon)
+	if req.Status != nil {
+		cat.Status = *req.Status
+	}
+
+	if err := s.repo.Update(cat); err != nil {
+		return nil, err
+	}
+	return cat, nil
+}
+
+func (s *CategoryService) Delete(id uint) error {
+	has, err := s.repo.HasTemplates(id)
+	if err != nil {
+		return err
+	}
+	if has {
+		return ErrCategoryHasTemplates
+	}
+	return s.repo.Delete(id)
+}
+
+func (s *CategoryService) GetByID(id uint) (*model.MarketingCategory, error) {
+	return s.repo.FindByID(id)
+}
+
+func (s *CategoryService) List(onlyEnabled bool) ([]model.MarketingCategory, error) {
+	return s.repo.FindAll(onlyEnabled)
+}
+
+func validateCategoryRequest(req CategoryRequest) error {
+	name := strings.TrimSpace(req.Name)
+	if name == "" {
+		return ErrCategoryNameRequired
+	}
+	if len(name) > 50 {
+		return ErrCategoryNameTooLong
+	}
+	return nil
+}
diff --git a/internal/marketing/service/download_service.go b/internal/marketing/service/download_service.go
new file mode 100644
index 0000000..b3cb4df
--- /dev/null
+++ b/internal/marketing/service/download_service.go
@@ -0,0 +1,103 @@
+package service
+
+import (
+	"errors"
+
+	"wx_service/internal/marketing/model"
+	"wx_service/internal/marketing/repository"
+)
+
+var (
+	ErrDownloadTemplateRequired = errors.New("请选择模板")
+)
+
+type DownloadService struct {
+	downloadRepo *repository.DownloadRepository
+	templateRepo *repository.TemplateRepository
+}
+
+func NewDownloadService(downloadRepo *repository.DownloadRepository, templateRepo *repository.TemplateRepository) *DownloadService {
+	return &DownloadService{
+		downloadRepo: downloadRepo,
+		templateRepo: templateRepo,
+	}
+}
+
+type CreateDownloadRequest struct {
+	TemplateID uint    `json:"template_id"`
+	LogoURL    string  `json:"logo_url"`
+	LogoX      float64 `json:"logo_x"`
+	LogoY      float64 `json:"logo_y"`
+	LogoW      float64 `json:"logo_w"`
+	LogoH      float64 `json:"logo_h"`
+}
+
+type DownloadListResponse struct {
+	Downloads []model.MarketingDownload `json:"downloads"`
+	Total     int64                     `json:"total"`
+	Page      int                       `json:"page"`
+	PageSize  int                       `json:"page_size"`
+}
+
+func (s *DownloadService) Create(userID uint, req CreateDownloadRequest) (*model.MarketingDownload, error) {
+	if req.TemplateID == 0 {
+		return nil, ErrDownloadTemplateRequired
+	}
+
+	dl := &model.MarketingDownload{
+		UserID:     userID,
+		TemplateID: req.TemplateID,
+		LogoURL:    req.LogoURL,
+		LogoX:      req.LogoX,
+		LogoY:      req.LogoY,
+		LogoW:      req.LogoW,
+		LogoH:      req.LogoH,
+	}
+
+	if err := s.downloadRepo.Create(dl); err != nil {
+		return nil, err
+	}
+
+	_ = s.templateRepo.IncrementDownloadCount(req.TemplateID)
+	return dl, nil
+}
+
+func (s *DownloadService) MarkAdCompleted(downloadID uint) error {
+	return s.downloadRepo.MarkAdCompleted(downloadID)
+}
+
+func (s *DownloadService) ListByUser(userID uint, page, pageSize int) (*DownloadListResponse, error) {
+	downloads, total, err := s.downloadRepo.FindByUser(userID, page, pageSize)
+	if err != nil {
+		return nil, err
+	}
+	return &DownloadListResponse{
+		Downloads: downloads,
+		Total:     total,
+		Page:      page,
+		PageSize:  pageSize,
+	}, nil
+}
+
+func (s *DownloadService) GetStats() (*repository.DownloadStats, error) {
+	return s.downloadRepo.GetStats()
+}
+
+// IsBadRequestError checks if the error is a client-side validation error.
+func IsBadRequestError(err error) bool {
+	return errors.Is(err, ErrDownloadTemplateRequired) ||
+		errors.Is(err, ErrCategoryNameRequired) ||
+		errors.Is(err, ErrCategoryNameTooLong) ||
+		errors.Is(err, ErrCategoryHasTemplates) ||
+		errors.Is(err, ErrTemplateTitleRequired) ||
+		errors.Is(err, ErrTemplateTitleTooLong) ||
+		errors.Is(err, ErrTemplateImageRequired) ||
+		errors.Is(err, ErrTemplateCategoryRequired)
+}
+
+// IsNotFoundError checks if the error is a not-found error.
+func IsNotFoundError(err error) bool {
+	return errors.Is(err, repository.ErrCategoryNotFound) ||
+		errors.Is(err, repository.ErrTemplateNotFound) ||
+		errors.Is(err, repository.ErrDownloadNotFound)
+}
diff --git a/internal/marketing/service/template_service.go b/internal/marketing/service/template_service.go
new file mode 100644
index 0000000..bce4351
--- /dev/null
+++ b/internal/marketing/service/template_service.go
@@ -0,0 +1,134 @@
+package service
+
+import (
+	"errors"
+	"strings"
+
+	"wx_service/internal/marketing/model"
+	"wx_service/internal/marketing/repository"
+)
+
+var (
+	ErrTemplateTitleRequired    = errors.New("模板名称不能为空")
+	ErrTemplateTitleTooLong     = errors.New("模板名称不能超过100个字符")
+	ErrTemplateImageRequired    = errors.New("模板图片不能为空")
+	ErrTemplateCategoryRequired = errors.New("请选择所属分类")
+)
+
+type TemplateService struct {
+	repo *repository.TemplateRepository
+}
+
+func NewTemplateService(repo *repository.TemplateRepository) *TemplateService {
+	return &TemplateService{repo: repo}
+}
+
+type TemplateRequest struct {
+	CategoryID   uint   `json:"category_id"`
+	Title        string `json:"title"`
+	ImageURL     string `json:"image_url"`
+	ThumbnailURL string `json:"thumbnail_url"`
+	Width        int    `json:"width"`
+	Height       int    `json:"height"`
+	SortOrder    int    `json:"sort_order"`
+	Status       *int   `json:"status"`
+}
+
+type TemplateListResponse struct {
+	Templates []model.MarketingTemplate `json:"templates"`
+	Total     int64                     `json:"total"`
+	Page      int                       `json:"page"`
+	PageSize  int                       `json:"page_size"`
+}
+
+func (s *TemplateService) Create(req TemplateRequest) (*model.MarketingTemplate, error) {
+	if err := validateTemplateRequest(req); err != nil {
+		return nil, err
+	}
+
+	status := 1
+	if req.Status != nil {
+		status = *req.Status
+	}
+
+	tpl := &model.MarketingTemplate{
+		CategoryID:   req.CategoryID,
+		Title:        strings.TrimSpace(req.Title),
+		ImageURL:     strings.TrimSpace(req.ImageURL),
+		ThumbnailURL: strings.TrimSpace(req.ThumbnailURL),
+		Width:        req.Width,
+		Height:       req.Height,
+		SortOrder:    req.SortOrder,
+		Status:       status,
+	}
+
+	if err := s.repo.Create(tpl); err != nil {
+		return nil, err
+	}
+	return tpl, nil
+}
+
+func (s *TemplateService) Update(id uint, req TemplateRequest) (*model.MarketingTemplate, error) {
+	if err := validateTemplateRequest(req); err != nil {
+		return nil, err
+	}
+
+	tpl, err := s.repo.FindByID(id)
+	if err != nil {
+		return nil, err
+	}
+
+	tpl.CategoryID = req.CategoryID
+	tpl.Title = strings.TrimSpace(req.Title)
+	tpl.ImageURL = strings.TrimSpace(req.ImageURL)
+	tpl.ThumbnailURL = strings.TrimSpace(req.ThumbnailURL)
+	tpl.Width = req.Width
+	tpl.Height = req.Height
+	tpl.SortOrder = req.SortOrder
+	if req.Status != nil {
+		tpl.Status = *req.Status
+	}
+
+	if err := s.repo.Update(tpl); err != nil {
+		return nil, err
+	}
+	return tpl, nil
+}
+
+func (s *TemplateService) Delete(id uint) error {
+	return s.repo.Delete(id)
+}
+
+func (s *TemplateService) GetByID(id uint) (*model.MarketingTemplate, error) {
+	return s.repo.FindByID(id)
+}
+
+func (s *TemplateService) List(params repository.TemplateListParams) (*TemplateListResponse, error) {
+	templates, total, err := s.repo.FindList(params)
+	if err != nil {
+		return nil, err
+	}
+	return &TemplateListResponse{
+		Templates: templates,
+		Total:     total,
+		Page:      params.Page,
+		PageSize:  params.PageSize,
+	}, nil
+}
+
+func validateTemplateRequest(req TemplateRequest) error {
+	title := strings.TrimSpace(req.Title)
+	if title == "" {
+		return ErrTemplateTitleRequired
+	}
+	if len(title) > 100 {
+		return ErrTemplateTitleTooLong
+	}
+	if strings.TrimSpace(req.ImageURL) == "" {
+		return ErrTemplateImageRequired
+	}
+	if req.CategoryID == 0 {
+		return ErrTemplateCategoryRequired
+	}
+	return nil
+}
diff --git a/internal/routes/marketing_routes.go b/internal/routes/marketing_routes.go
new file mode 100644
index 0000000..85c63c7
--- /dev/null
+++ b/internal/routes/marketing_routes.go
@@ -0,0 +1,50 @@
+package routes
+
+import (
+	"github.com/gin-gonic/gin"
+
+	marketinghandler "wx_service/internal/marketing/handler"
+)
+
+func registerMarketingRoutes(
+	api *gin.RouterGroup,
+	protected *gin.RouterGroup,
+	adminToken string,
+	categoryHandler *marketinghandler.CategoryHandler,
+	templateHandler *marketinghandler.TemplateHandler,
+	downloadHandler *marketinghandler.DownloadHandler,
+) {
+	if categoryHandler == nil || templateHandler == nil || downloadHandler == nil {
+		return
+	}
+
+	marketing := api.Group("/marketing")
+	{
+		marketing.GET("/categories", categoryHandler.ListEnabled)
+		marketing.GET("/templates", templateHandler.ListEnabled)
+		marketing.GET("/templates/:id", templateHandler.GetDetail)
+	}
+
+	protectedMarketing := protected.Group("/marketing")
+	{
+		protectedMarketing.POST("/downloads", downloadHandler.Create)
+		protectedMarketing.POST("/ad_callback", downloadHandler.AdCallback)
+		protectedMarketing.GET("/downloads", downloadHandler.ListByUser)
+	}
+
+	admin := api.Group("/admin/marketing")
+	admin.Use(marketinghandler.AdminTokenMiddleware(adminToken))
+	{
+		admin.GET("/categories", categoryHandler.AdminList)
+		admin.POST("/categories", categoryHandler.AdminCreate)
+		admin.PUT("/categories/:id", categoryHandler.AdminUpdate)
+		admin.DELETE("/categories/:id", categoryHandler.AdminDelete)
+
+		admin.GET("/templates", templateHandler.AdminList)
+		admin.POST("/templates", templateHandler.AdminCreate)
+		admin.PUT("/templates/:id", templateHandler.AdminUpdate)
+		admin.DELETE("/templates/:id", templateHandler.AdminDelete)
+
+		admin.GET("/stats", downloadHandler.AdminStats)
+	}
+}
diff --git a/internal/routes/routes.go b/internal/routes/routes.go
index 2ceeada..58e28c8 100644
--- a/internal/routes/routes.go
+++ b/internal/routes/routes.go
@@ -12,6 +12,7 @@ import (
 	oahandler "wx_service/internal/common/wechat_official/handler"
 	expiryhandler "wx_service/internal/expiry"
 	lawyerhandler "wx_service/internal/lawyer/handler"
+	marketinghandler "wx_service/internal/marketing/handler"
 	membershiphandler "wx_service/internal/membership/handler"
 	"wx_service/internal/middleware"
 	rmhandler "wx_service/internal/remove_watermark/handler"
@@ -30,6 +31,10 @@ func Register(
 	sessionCache *rediscache.SessionUserCache,
 	lawyerHandler *lawyerhandler.LawyerHandler,
 	expiryHandler *expiryhandler.Handler,
+	adminToken string,
+	marketingCategoryHandler *marketinghandler.CategoryHandler,
+	marketingTemplateHandler *marketinghandler.TemplateHandler,
+	marketingDownloadHandler *marketinghandler.DownloadHandler,
 ) {
 	// Register 用来集中注册所有 HTTP 路由，便于工程结构更清晰：
 	// - main 只负责初始化（配置/DB/依赖注入）
@@ -57,6 +62,8 @@ func Register(
 			registerMembershipRoutes(protected, redeemCodeHandler)
 			registerSmokeRoutes(protected, smokeHandler)
 		}
+
+		registerMarketingRoutes(api, protected, adminToken, marketingCategoryHandler, marketingTemplateHandler, marketingDownloadHandler)
 	}
 
 	// 保质期提醒模块使用独立前缀 /api/expiry，与现有 /api/v1 并存。
diff --git a/web/marketing/index.html b/web/marketing/index.html
new file mode 100644
index 0000000..a138d47
--- /dev/null
+++ b/web/marketing/index.html
@@ -0,0 +1,410 @@
+<!DOCTYPE html>
+<html lang="zh-CN">
+<head>
+  <meta charset="UTF-8">
+  <meta name="viewport" content="width=device-width, initial-scale=1.0">
+  <title>营销图管理后台</title>
+  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/element-plus/dist/index.css">
+  <script src="https://cdn.jsdelivr.net/npm/vue@3/dist/vue.global.prod.js"></script>
+  <script src="https://cdn.jsdelivr.net/npm/element-plus/dist/index.full.min.js"></script>
+  <script src="https://cdn.jsdelivr.net/npm/element-plus/dist/locale/zh-cn.min.js"></script>
+  <style>
+    * { margin: 0; padding: 0; box-sizing: border-box; }
+    body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; background: #f0f2f5; }
+    .login-wrapper { display: flex; justify-content: center; align-items: center; min-height: 100vh; }
+    .login-card { width: 400px; }
+    .app-header { background: #fff; padding: 16px 24px; border-bottom: 1px solid #e8e8e8; display: flex; justify-content: space-between; align-items: center; }
+    .app-header h2 { font-size: 18px; color: #1a1a1a; }
+    .app-body { padding: 24px; max-width: 1200px; margin: 0 auto; }
+    .stats-row { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-bottom: 24px; }
+    .stat-card { background: #fff; border-radius: 8px; padding: 20px; text-align: center; }
+    .stat-card .num { font-size: 28px; font-weight: 700; color: #409eff; }
+    .stat-card .label { font-size: 13px; color: #999; margin-top: 4px; }
+    .section-card { background: #fff; border-radius: 8px; padding: 20px; margin-bottom: 24px; }
+    .section-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 16px; }
+    .section-header h3 { font-size: 16px; color: #1a1a1a; }
+    .tpl-thumb { width: 80px; height: 80px; object-fit: cover; border-radius: 4px; border: 1px solid #eee; }
+    .icon-preview { width: 32px; height: 32px; object-fit: contain; }
+  </style>
+</head>
+<body>
+<div id="app">
+  <!-- Login -->
+  <div v-if="!authenticated" class="login-wrapper">
+    <el-card class="login-card">
+      <template #header><h3>营销图管理后台</h3></template>
+      <el-form @submit.prevent="login">
+        <el-form-item label="API 地址">
+          <el-input v-model="apiBase" placeholder="http://localhost:8080"></el-input>
+        </el-form-item>
+        <el-form-item label="管理员口令">
+          <el-input v-model="adminToken" type="password" placeholder="X-Admin-Token" @keyup.enter="login"></el-input>
+        </el-form-item>
+        <el-button type="primary" @click="login" :loading="loginLoading" style="width:100%">登录</el-button>
+      </el-form>
+    </el-card>
+  </div>
+
+  <!-- Main -->
+  <div v-else>
+    <div class="app-header">
+      <h2>营销图管理后台</h2>
+      <el-button text @click="logout">退出</el-button>
+    </div>
+    <div class="app-body">
+      <!-- Stats -->
+      <div class="stats-row">
+        <div class="stat-card">
+          <div class="num">{{ stats.categoryCount }}</div>
+          <div class="label">分类总数</div>
+        </div>
+        <div class="stat-card">
+          <div class="num">{{ stats.templateCount }}</div>
+          <div class="label">模板总数</div>
+        </div>
+        <div class="stat-card">
+          <div class="num">{{ stats.totalDownloads }}</div>
+          <div class="label">总下载次数</div>
+        </div>
+        <div class="stat-card">
+          <div class="num">{{ stats.todayDownloads }}</div>
+          <div class="label">今日下载</div>
+        </div>
+      </div>
+
+      <!-- Categories -->
+      <div class="section-card">
+        <div class="section-header">
+          <h3>分类管理</h3>
+          <el-button type="primary" size="small" @click="openCategoryDialog()">新增分类</el-button>
+        </div>
+        <el-table :data="categories" stripe>
+          <el-table-column prop="id" label="ID" width="60"></el-table-column>
+          <el-table-column label="图标" width="60">
+            <template #default="{row}">
+              <img v-if="row.icon" :src="row.icon" class="icon-preview">
+              <span v-else>-</span>
+            </template>
+          </el-table-column>
+          <el-table-column prop="name" label="名称"></el-table-column>
+          <el-table-column prop="sort_order" label="排序" width="80"></el-table-column>
+          <el-table-column label="状态" width="80">
+            <template #default="{row}">
+              <el-tag :type="row.status===1?'success':'info'" size="small">{{ row.status===1?'启用':'禁用' }}</el-tag>
+            </template>
+          </el-table-column>
+          <el-table-column label="操作" width="160">
+            <template #default="{row}">
+              <el-button text type="primary" size="small" @click="openCategoryDialog(row)">编辑</el-button>
+              <el-popconfirm title="确定删除？" @confirm="deleteCategory(row.id)">
+                <template #reference><el-button text type="danger" size="small">删除</el-button></template>
+              </el-popconfirm>
+            </template>
+          </el-table-column>
+        </el-table>
+      </div>
+
+      <!-- Templates -->
+      <div class="section-card">
+        <div class="section-header">
+          <h3>模板管理</h3>
+          <div>
+            <el-select v-model="tplFilterCategory" placeholder="全部分类" clearable size="small" style="width:140px;margin-right:8px" @change="loadTemplates">
+              <el-option v-for="c in categories" :key="c.id" :label="c.name" :value="c.id"></el-option>
+            </el-select>
+            <el-button type="primary" size="small" @click="openTemplateDialog()">新增模板</el-button>
+          </div>
+        </div>
+        <el-table :data="templates" stripe>
+          <el-table-column prop="id" label="ID" width="60"></el-table-column>
+          <el-table-column label="缩略图" width="100">
+            <template #default="{row}">
+              <img :src="row.thumbnail_url || row.image_url" class="tpl-thumb" @click="previewImage(row.image_url)">
+            </template>
+          </el-table-column>
+          <el-table-column prop="title" label="名称"></el-table-column>
+          <el-table-column label="分类" width="100">
+            <template #default="{row}">{{ row.category ? row.category.name : '-' }}</template>
+          </el-table-column>
+          <el-table-column prop="sort_order" label="排序" width="70"></el-table-column>
+          <el-table-column prop="download_count" label="下载" width="70"></el-table-column>
+          <el-table-column label="状态" width="80">
+            <template #default="{row}">
+              <el-tag :type="row.status===1?'success':'info'" size="small">{{ row.status===1?'启用':'禁用' }}</el-tag>
+            </template>
+          </el-table-column>
+          <el-table-column label="操作" width="160">
+            <template #default="{row}">
+              <el-button text type="primary" size="small" @click="openTemplateDialog(row)">编辑</el-button>
+              <el-popconfirm title="确定删除？" @confirm="deleteTemplate(row.id)">
+                <template #reference><el-button text type="danger" size="small">删除</el-button></template>
+              </el-popconfirm>
+            </template>
+          </el-table-column>
+        </el-table>
+        <div style="margin-top:16px;text-align:right">
+          <el-pagination
+            v-model:current-page="tplPage"
+            :page-size="tplPageSize"
+            :total="tplTotal"
+            layout="prev, pager, next"
+            @current-change="loadTemplates"
+          ></el-pagination>
+        </div>
+      </div>
+    </div>
+
+    <!-- Category Dialog -->
+    <el-dialog v-model="catDialogVisible" :title="catForm.id?'编辑分类':'新增分类'" width="460px">
+      <el-form :model="catForm" label-width="80px">
+        <el-form-item label="名称"><el-input v-model="catForm.name"></el-input></el-form-item>
+        <el-form-item label="图标URL"><el-input v-model="catForm.icon" placeholder="可选，图标地址"></el-input></el-form-item>
+        <el-form-item label="排序"><el-input-number v-model="catForm.sort_order" :min="0"></el-input-number></el-form-item>
+        <el-form-item label="状态">
+          <el-switch v-model="catForm.statusBool" active-text="启用" inactive-text="禁用"></el-switch>
+        </el-form-item>
+      </el-form>
+      <template #footer>
+        <el-button @click="catDialogVisible=false">取消</el-button>
+        <el-button type="primary" @click="saveCategory" :loading="catSaving">保存</el-button>
+      </template>
+    </el-dialog>
+
+    <!-- Template Dialog -->
+    <el-dialog v-model="tplDialogVisible" :title="tplForm.id?'编辑模板':'新增模板'" width="540px">
+      <el-form :model="tplForm" label-width="80px">
+        <el-form-item label="名称"><el-input v-model="tplForm.title"></el-input></el-form-item>
+        <el-form-item label="分类">
+          <el-select v-model="tplForm.category_id" placeholder="选择分类">
+            <el-option v-for="c in categories" :key="c.id" :label="c.name" :value="c.id"></el-option>
+          </el-select>
+        </el-form-item>
+        <el-form-item label="图片URL"><el-input v-model="tplForm.image_url" placeholder="模板图片地址"></el-input></el-form-item>
+        <el-form-item label="缩略图URL"><el-input v-model="tplForm.thumbnail_url" placeholder="可选，缩略图地址"></el-input></el-form-item>
+        <el-form-item label="宽度(px)"><el-input-number v-model="tplForm.width" :min="0"></el-input-number></el-form-item>
+        <el-form-item label="高度(px)"><el-input-number v-model="tplForm.height" :min="0"></el-input-number></el-form-item>
+        <el-form-item label="排序"><el-input-number v-model="tplForm.sort_order" :min="0"></el-input-number></el-form-item>
+        <el-form-item label="状态">
+          <el-switch v-model="tplForm.statusBool" active-text="启用" inactive-text="禁用"></el-switch>
+        </el-form-item>
+        <el-form-item v-if="tplForm.image_url" label="预览">
+          <img :src="tplForm.image_url" style="max-width:100%;max-height:200px;border-radius:4px;border:1px solid #eee">
+        </el-form-item>
+      </el-form>
+      <template #footer>
+        <el-button @click="tplDialogVisible=false">取消</el-button>
+        <el-button type="primary" @click="saveTemplate" :loading="tplSaving">保存</el-button>
+      </template>
+    </el-dialog>
+
+    <!-- Image Preview -->
+    <el-image-viewer v-if="previewVisible" :url-list="[previewUrl]" @close="previewVisible=false"></el-image-viewer>
+  </div>
+</div>
+
+<script>
+const { createApp, ref, reactive, onMounted } = Vue
+
+const app = createApp({
+  setup() {
+    const apiBase = ref(localStorage.getItem('mkt_api_base') || location.origin)
+    const adminToken = ref(localStorage.getItem('mkt_admin_token') || '')
+    const authenticated = ref(false)
+    const loginLoading = ref(false)
+
+    const stats = reactive({ categoryCount: 0, templateCount: 0, totalDownloads: 0, todayDownloads: 0 })
+    const categories = ref([])
+    const templates = ref([])
+    const tplPage = ref(1)
+    const tplPageSize = ref(20)
+    const tplTotal = ref(0)
+    const tplFilterCategory = ref(null)
+
+    const catDialogVisible = ref(false)
+    const catForm = reactive({ id: null, name: '', icon: '', sort_order: 0, statusBool: true })
+    const catSaving = ref(false)
+
+    const tplDialogVisible = ref(false)
+    const tplForm = reactive({ id: null, title: '', category_id: null, image_url: '', thumbnail_url: '', width: 0, height: 0, sort_order: 0, statusBool: true })
+    const tplSaving = ref(false)
+
+    const previewVisible = ref(false)
+    const previewUrl = ref('')
+
+    async function api(method, path, body) {
+      const url = apiBase.value.replace(/\/$/, '') + '/api/v1' + path
+      const opts = { method, headers: { 'Content-Type': 'application/json', 'X-Admin-Token': adminToken.value } }
+      if (body) opts.body = JSON.stringify(body)
+      const res = await fetch(url, opts)
+      const data = await res.json()
+      if (data.code && data.code !== 200) throw new Error(data.message || '请求失败')
+      return data.data
+    }
+
+    async function login() {
+      loginLoading.value = true
+      try {
+        await api('GET', '/admin/marketing/categories')
+        authenticated.value = true
+        localStorage.setItem('mkt_api_base', apiBase.value)
+        localStorage.setItem('mkt_admin_token', adminToken.value)
+        loadAll()
+      } catch (e) {
+        ElementPlus.ElMessage.error('登录失败: ' + e.message)
+      } finally {
+        loginLoading.value = false
+      }
+    }
+
+    function logout() {
+      authenticated.value = false
+      localStorage.removeItem('mkt_admin_token')
+    }
+
+    async function loadAll() {
+      await Promise.all([loadCategories(), loadTemplates(), loadStats()])
+    }
+
+    async function loadCategories() {
+      try {
+        categories.value = await api('GET', '/admin/marketing/categories') || []
+        stats.categoryCount = categories.value.length
+      } catch (e) { console.error(e) }
+    }
+
+    async function loadTemplates() {
+      try {
+        let path = `/admin/marketing/templates?page=${tplPage.value}&page_size=${tplPageSize.value}`
+        if (tplFilterCategory.value) path += `&category_id=${tplFilterCategory.value}`
+        const data = await api('GET', path)
+        templates.value = data.templates || []
+        tplTotal.value = data.total || 0
+        stats.templateCount = data.total || 0
+      } catch (e) { console.error(e) }
+    }
+
+    async function loadStats() {
+      try {
+        const data = await api('GET', '/admin/marketing/stats')
+        if (data) {
+          stats.totalDownloads = data.TotalDownloads || 0
+          stats.todayDownloads = data.TodayDownloads || 0
+        }
+      } catch (e) { console.error(e) }
+    }
+
+    function openCategoryDialog(row) {
+      if (row) {
+        Object.assign(catForm, { id: row.id, name: row.name, icon: row.icon, sort_order: row.sort_order, statusBool: row.status === 1 })
+      } else {
+        Object.assign(catForm, { id: null, name: '', icon: '', sort_order: 0, statusBool: true })
+      }
+      catDialogVisible.value = true
+    }
+
+    async function saveCategory() {
+      catSaving.value = true
+      try {
+        const body = { name: catForm.name, icon: catForm.icon, sort_order: catForm.sort_order, status: catForm.statusBool ? 1 : 0 }
+        if (catForm.id) {
+          await api('PUT', `/admin/marketing/categories/${catForm.id}`, body)
+        } else {
+          await api('POST', '/admin/marketing/categories', body)
+        }
+        catDialogVisible.value = false
+        ElementPlus.ElMessage.success('保存成功')
+        await loadCategories()
+      } catch (e) {
+        ElementPlus.ElMessage.error(e.message)
+      } finally {
+        catSaving.value = false
+      }
+    }
+
+    async function deleteCategory(id) {
+      try {
+        await api('DELETE', `/admin/marketing/categories/${id}`)
+        ElementPlus.ElMessage.success('删除成功')
+        await loadCategories()
+      } catch (e) {
+        ElementPlus.ElMessage.error(e.message)
+      }
+    }
+
+    function openTemplateDialog(row) {
+      if (row) {
+        Object.assign(tplForm, {
+          id: row.id, title: row.title, category_id: row.category_id,
+          image_url: row.image_url, thumbnail_url: row.thumbnail_url,
+          width: row.width, height: row.height, sort_order: row.sort_order,
+          statusBool: row.status === 1
+        })
+      } else {
+        Object.assign(tplForm, { id: null, title: '', category_id: null, image_url: '', thumbnail_url: '', width: 0, height: 0, sort_order: 0, statusBool: true })
+      }
+      tplDialogVisible.value = true
+    }
+
+    async function saveTemplate() {
+      tplSaving.value = true
+      try {
+        const body = {
+          title: tplForm.title, category_id: tplForm.category_id,
+          image_url: tplForm.image_url, thumbnail_url: tplForm.thumbnail_url,
+          width: tplForm.width, height: tplForm.height,
+          sort_order: tplForm.sort_order, status: tplForm.statusBool ? 1 : 0
+        }
+        if (tplForm.id) {
+          await api('PUT', `/admin/marketing/templates/${tplForm.id}`, body)
+        } else {
+          await api('POST', '/admin/marketing/templates', body)
+        }
+        tplDialogVisible.value = false
+        ElementPlus.ElMessage.success('保存成功')
+        await loadTemplates()
+      } catch (e) {
+        ElementPlus.ElMessage.error(e.message)
+      } finally {
+        tplSaving.value = false
+      }
+    }
+
+    async function deleteTemplate(id) {
+      try {
+        await api('DELETE', `/admin/marketing/templates/${id}`)
+        ElementPlus.ElMessage.success('删除成功')
+        await loadTemplates()
+      } catch (e) {
+        ElementPlus.ElMessage.error(e.message)
+      }
+    }
+
+    function previewImage(url) {
+      previewUrl.value = url
+      previewVisible.value = true
+    }
+
+    onMounted(() => {
+      if (adminToken.value) {
+        login()
+      }
+    })
+
+    return {
+      apiBase, adminToken, authenticated, loginLoading, stats,
+      categories, templates, tplPage, tplPageSize, tplTotal, tplFilterCategory,
+      catDialogVisible, catForm, catSaving,
+      tplDialogVisible, tplForm, tplSaving,
+      previewVisible, previewUrl,
+      login, logout, loadTemplates,
+      openCategoryDialog, saveCategory, deleteCategory,
+      openTemplateDialog, saveTemplate, deleteTemplate,
+      previewImage
+    }
+  }
+})
+app.use(ElementPlus, { locale: ElementPlusLocaleZhCn })
+app.mount('#app')
+</script>
+</body>
+</html>